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lululemon
athletica

Let Your Mind Run Free. Global campaign relaunching Lululemon running gear. We set out to capture the euphoric, dream-like state our consumers find themselves in during a run. Digital, social, and in-store executions invited customers to forget about the miles, time, or calories, but instead think of where their mind goes when they run. 

VIDEO / PHOTOGRAPHY / DIGITAL / IN-STORE 

 

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Creative Director: Mike Bokman
Lead Creatives: Morgan Klein and Jacob Altman
Director: Ian Derry
Photographer: Alex Aristei