lululemon
Let Your Mind Run Free
Global campaign relaunching Lululemon running gear. We set out to capture the euphoric, dream-like state our consumers find themselves in during a run. Digital, social, and in-store executions invited customers to forget about the miles, time, or calories, but instead think of where their mind goes when they run.
VIDEO / PHOTOGRAPHY / DIGITAL / IN-STORE
Creative Director: Mike Bokman
Lead Creatives: Morgan Klein and Jacob Altman
Director: Ian Derry
Photographer: Alex Aristei